Audio Recognition Advertising (SARA) program allows users to 'tag' TV ads
In short, SARA enables advertisers to create campaigns that incentivise viewers to engage with the promotion and ‘Shazam’ the spot. Pretty interesting, right?
So, viewers access the Shazam service on their mobile device, point it in the direction of the commercial and hit the Shazam button.
Shazam's audio technology recognises the specific advert and returns a customised result.
Shazam says broadcasters could use SARA for special promotions and hidden content - such as exclusive video’s and interviews - by providing a click-through to a branded mobile web site where viewers can interact directly
The tagged item remains in the viewers tag list so they can revisit it and share it with friends.
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We'll be asking Shazam about the service in more detail in a full interview later today.
