Super AMOLED screen, 1GHz processor, Social Hub software and TouchWiz 3.0 UI.
The news may have leaked earlier this weekend, but Samsung still made a splash with its first bada handset tonight: the Samsung Wave.
The big news was its 3.3-inch Super AMOLED screen - a world first according to Samsung - with WVGA resolution and an imaging engine swiped from Samsung's LCD and LED TV divisions.
Also new is Samsung's take on social media aggregation - something that increasingly every handset maker and operator is trying to do.
Social Hub pulls in Yahoo, MSN, Twitter, Facebook and MySpace, as well as traditional messaging, contacts and calendar events, pushing these to the handset in real-time to keep users in touch.
Wrapped around all this is the latest version of Samsung's proprietary user interface, TouchWiz 3.0. It lets users tweak the Wave's UI to suit their favourite services - for example focusing its homepage on social media, music or photography.
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Other new features in TouchWiz 3.0 include motion UI, smart unlock and a customisable widget screen. It sounds like Samsung is going toe to toe with the new generation of Android handsets to us.
The Wave also has a 1GHz processor inside, and supports DivX and Xvid video codecs, as well as supporting 5.1 surround-sound and 720p HD video decoding and recording.
Finally, the Wave will also run the new Samsung Apps store, which has already launched in a few countries, but will expand to more than 50 this year.
"We’re delighted and extremely excited about the launch of Samsung Wave – the first handset to run on the Samsung bada platform and the first to feature a stunning Super AMOLED screen," says Samsung UK's Mark Mitchinson.
How delighted and excited is the company? It's prepared a £6 million warchest to advertise the handsets in the UK, which kicks off in May. The Wave itself goes on sale in April.
