Russian operator joins growing list of partners for Athens-based ad specialist.
VimpelCom will now roll out targeted ad campaigns using Out There's Mobucks mobile ad channel. This enables the operator to manage targeted advertising delivered across multiple mobile channels to its subscriber base of 64 million, including 51 million in Russia.
Kerstin Trikalitis, CEO of Out There Media, said: "We are very pleased to be expanding our reach to Russia in collaboration with a leading mobile operator such as VimpelCom.
"We believe that Russia is an exciting market with tremendous potential and we are looking forward to working with VimpelCom to design and run award-winning Mobile Advertising campaigns".
Advertisement
