Builds on UK launch with roll out across European footprint.
Last year Orange brought Blyk in to manage its ad-supported tarriffs, and now it appears ready to take the concept across Europe.
It will start in Spain this month with new interactive ad-supported service, Mio. Customers will receive gifts, content and the opportunity to win monthly and annual prizes.
Other mobile advertising trials are also taking place in Egypt and Jordan in the first half of this year, allowing for expansion into emerging markets, as well as mature markets.
To help localise interactive offers in different markets Orange has formed strategic partnerships with various providers, including Blyk in the UK and Velti in Spain.
Last year in the UK, Orange launched a new free opt-in tariff called Monkey for young pay-as-you-go customers. It now has over 100,000 Monkey subscribers.
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