Covers mobile sites and iPhone apps.
Adobe subsidiary Omniture has announced new featuers for its SiteCatalyst service, allowing people to measure usage of videos embedded in mobile websites and iPhone apps.
Metrics covered include the impact of a mobile channel on overall video distribution and monetisation strategies, differences in video campaign effectiveness on mobile sites and iPhone apps, and how people's interaction with videos is driving customer conversion.
"As consumers continue to respond well to online video, more and more companies want to understand how best to leverage video to create a more engaging mobile application or mobile Web site," said says Matt Langie, director of product marketing at Omniture.
"This new mobile video measurement capability within SiteCatalyst gives marketers the insight they need to know which mobile video strategies are working and which need to be optimized to create better experiences for their consumers and to increase their appeal to advertisers with a measurable, optimized mobile video channel."
Separately, Omniture has announced that its online Test&Target tool now supports iPhone apps, allowing developers to test and tweak their apps in real-time. Later this year, the system will also support BlackBerry apps.
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