Annual Business Confidence Index indicates content space will ignore the global downturn.
This annual project by the MEF and KPMG quizzes content industry insiders to gauge the levels of optimism in the sector.
Highlights from this study include:
* Direct consumer purchase forecast revenues rise from 46 per cent to 73 per cent
* Games and apps represent highest new revenue opportunities
* Southern hemisphere lead the way in growth during 2009
* MEF projects $36 billion mobile media industry for 2010
Andrew Bud, the Global Chair of MEF, said: “With the global economic recovery underway, the first aggregate results of the Annual BCI point to a toughened industry which has readjusted growth predictions from 33 per cent growth in Q2, down to 24 per cent.
“Just as industry was resistant to despair in the height of the recession in the first quarter of 2009, so it has successfully resisted exultant relief during economic recovery as reflected in a more conservative forecast for the size of the mobile media market since last year from $32 to $36 billion.”
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