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MWC 2010: Introducing the 'evolving avatar'

Tim Green
MWC 2010: Introducing the 'evolving avatar'

Pilou the Hamster races on a wheel; gets slower as battery fails.

Bluestreak and Cellfish's new personalisation products run from the home or idle screens of most phone, and are downloadable from iTunes, the Ovi Store, the Android Market or the Cellfish Media Storefront (KKO Club). It is now launched in France.

The first products reflect battery status and depict Pilou the Hamster racing on his favorite wheel and Surimi the Fish swimming on the phone’s idle screen.

Each animated character becomes less active and more distressed as battery power diminishes.

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Tags: d2c , personalisation , avatar