Its My-i Toolbar displays targeted content to users while they browse the mobile Internet.
The idea is to help operators promote value-added applications, and personalised notifications.
Examples of services available could include optimised search engines; recommended content based on subscribers' interests, demographic segment, and location; real-time account updates, including notification of data plan status with an option to upgrade.
My-i Toolbar is a network-based solution so there's no installation required on the device itself.
The products is available as part of the Harmony Mobile Internet Services Gateway.
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