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MWC 2010: AR comes to ebooks

Tim Green
MWC 2010: AR comes to ebooks

Yuza Mobile puts Augmented Reality inside The Hedonist's Guide iPhone book app.

The UK firm says it is the world's first guide book brand to fully embrace AR. The range includes 25 city guide books.

AR lets the user locate recommended locations and read full reviews with a higher degree of ease. The apps will also contain music playlists drawing inspiration from artists and sounds with strong links to those cities. Contributors include Judge Jules, Carl Cox, Tiesto and others.

Tremayne Carew Pole, CEO of The Hedonist's Guide, said: "We understand the need for immediacy and portability of content and our partnership with Yuza Mobile has allowed us to bring the most advanced mobile guides to market "

The apps will be available on a city by city basis with a number of bundle deals shortly.

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Tags: books , m-books , yuza , ar