Swedish firm can now wrap your Android games in flexible retailing goodness.
Flexion puts a wrapper on games and apps that enables features such as in-application billing, Try and Buy, flexible pricing models and on-device retailing.
It's a neat way of getting round the need to make a demo version of a title and is used by operators, device manufacturers, retailers and publishers to showcase content.
The product also turns any game or application into a shop itself by allowing links to more content.
It's the first wrapper to be made available for Android.
Sony Ericsson will be the first device manufacturer to use the Flexion wrapper on its Android devices, with Orange, Hutchison 3G and Telefonica O2 planning to follow soon.
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“Over the last three years Flexion has helped our customers increase revenue from Java games and applications through flexible pricing options, preloads and on-device retailing,” said Jens Lauritzson, MD of Accumulate.
“Android is a key focus area for the industry in general. Providing our customers with the ability to combine the rich gaming and apps experiences offered by Android with our market leading pricing and retailing solutions was a natural next step for us and we look forward to help grow the market further. ”
