And mobile ad specialist Out There Media expects to double its reach by June.
The Athens-based company has been growing at a dizzying rate in the last 18 months, offering operators a mobile ad service based on targeted messaging and also Blyk-style white label services.
Most of its growth has come in Eastern Europe and the Baltics (it just added Kyvistar, MTS, Cosmote and Vimpelcom to its partners), but the firm recently opened offices in Western Europe and the Far East indicating its desire to expand beyond its heartland.
In a review of its 2009 activities, Out There confirmed its has designed and executed over 500 mobile advertising campaigns
The firm will shortly be releasing the latest version of its platform, Mobucks 2.5. Integrating new advanced permission marketing capabilities across channels such as portal/display, SMS, MMS, wap push, ringback tones, video ads, active idle screen and more.
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