Pan-European deal adds major label tracks to Muzicall roster.
Pan-European deal adds major label tracks to Muzicall roster.
Muzicall’s proprietary RBT.4.ALL platform sits between operators and consumer-facing brands, giving D2C experts the chance to retail what used to be network-centric products. Its operators partners include Vodafone, T-Mobile, Virgin and Orange group companies.
Leanne Sharman, VP of commercial development, Warner Music Europe, said: “Ringback tones are a great illustration of how technology can combine promotion and commerce in one service.
"In Asia particularly we’ve already seen how powerful they can be in driving discovery of new music and monetising the mobile space.
"We are delighted to be forging this partnership with Muzicall, as they have the expertise, infrastructure and ambition to help us grow European fans’ appetite for this type of personalisation product.”
Article continues belowAdvertisement
Muzicall says customer uptake of its managed services has increased over 300 per cent in the last 12 months.
