Ringtagz Advertising to reward users for hosting branded messages.
The service is being described as Europe's first ad-funded ringback platform, although that depends on whether you include Turkey in Europe, as this kind of offering has proved very popular there.
But it's something that has long been on the agenda of Muzicall, one of the most visible and aggressive firms in the Euro ringbacks space.
Thus, Ringtagz will act as a intermediary offering rewards to users for 'broadcasting' commercial messages and local businesses looking for a new channel of ‘socially endorsed’ ads just prior to real conversations between friends.
It will also integrate with Facebook and Twitter.
“Ringback Tone Advertising represents one of the largest untapped media inventories for advertisers today,” said Patrick Allainguillaume, CEO of Muzicall.
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“Our partnership with Xipto adds a new dimension to Muzicall’s Ringback Tone ecosystem by opening up this untapped inventory and significantly extending the revenue opportunity for both operators and for advertisers”.
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