Two big players in the space team up to offer fully managed service.
IMImobile will draw from its experience in delivering RBT technology in Asia-Pacific and Africa, while Muzicall will use its best practice framework to maximise the impact of ringback marketing.
The two companies are on a mission to prove that the relative underperformance of RBT in Europe is not to do with any cultural aversion, but purely down to awareness and implementation.
“In many ways Muzicall and IMImobile offer complementary RBT services so it makes sense for the two companies to work together to grow the European market,” said Patrick Allainguillaume, CEO of Muzicall.
“IMImobile has excellent experience in developing successful Ringback Tone technology. There is a huge opportunity in Europe, with only two percent of mobile phone users owning ringback tones whereas in regions such as India that number is above 25 per cent.”
In the past 12 months Muzicall has grown the number of RBT subscribers across its managed services by more than 300 per cent.
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