Music television giant to offer various bits of 'rich media' inventory
Crisp Wireless will provide MTV Networks with creative services to develop and optimise campaigns for smartphones.
MTV says the partnership will help its direct ad sales team to propose new and engaging mobile offerings to brand advertisers.
Among the inventory formats on offer will be location aware, click-to-call, click-to-video, and socially connected ads, as well as real-time mobile advertising analytics from engagement through conversion.
Brands already using Crisp's platform include Lexus, Infiniti and Paramount Pictures.
Publisher Partners include Discovery Communications, A&E Television Networks, Fast Company and Pro Football Weekly.
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