Former Third Screen Media exec targets gay community with content, news and UGC site.
Heidi Lehmann, co-founder of Third Screen Media, and Kim Olson, a founding member of the Sprint Mobile
Media Network are going after the estimated $712 billion LGBT (lesbian, gay, bisexual, and transgender) community with the new launch.
MoxieQ will present short-form content such as Test your Gay IQ, Psychic Snacs (“gay” horoscopes), Ask Mr. Moxie, “Bite, Sip and Buy” recommendations for gay and green businesses, and up-to-the-minute Gay Weather.
Gay weather?
Lehmann said: “The LGBT and LGBT-friendly demographics are a perfect fit for both mobile and advertising, with an audience that is increasingly looked to by the mainstream consumer as trendsetters with tremendous influence and insight into what is hot and cutting-edge."
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