Motricity has renewed its deal with Turner Broadcasting to expand the channels activities in mobile.
The services will embrace participation TV tools and made-for-mobile content such as programme related wallpapers.
Steve Leonard, general manager of Motricity Off-Deck, said: “Turner’s broad range of mobile offerings is a prime example of a leading television network taking advantage of the many options that mobile brings. Whether it’s live polling on CNN or shopping for wallpapers on TCM, they are leveraging mobile to enhance the viewing experience for their audience.”
Motricity's customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others.
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