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Motorola begins UK content push

Stuart O'Brien

by Stuart O'Brien
Friday, July 4th 2008 at 5:12PM

Motorola begins UK content push

New 'We Generation' campaign to promote mobile music and cameraphones in UK.

Beleaguered handset manufacturer Motorola has taken the wraps off a marketing campaign designed to build awareness of mobile music and photography among Britain's youth.

Marketing Week says the company will be using the slogan's 'We Generation' and 'It's All We' in print, TV and online ads promoting its ROKR E8, Z10 and ZN5 (which has been developed in partnership with Kodak).

Motorola reckons the campaign will 'add meaning' to the Hello Moto catchphrase.

Tags: motorola , moto , marketing week , hello moto , it's all we , rokr e8 , we generation , z10 , zn5

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