London Fashion Week will provide the inspiration for the launch of Jewel in November.
Marketing Week reports on the campaign Motorola is lining up for its new Jewel handset, which it says will be the company's biggest since the launch of the Razr.The clamshell is pitched firmly at women an will be backed by a major UK advertising campaign when it launches in November through an exclusive deal with Carphone Warehouse.
As well as giant jewel themes apparently used during London Fashion Week, the handset will also come with a clutch bag shaped case that has space to hold other odds and sods usually found in the dark depths of a handbag, like lipstick.
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