Beta service aimed at games on the iPhone, Android, and Blackberry platforms.
Motally's system lets publishers track in-game data including where users drop out and which levels users interact with most.
The aim is to help developers tweak their game design and pinpoint problem areas or those with the most traffic.
Trackable data includes:
· Game Level – where players are reaching or dropping off.
· Scores/Leader Board – top players and their high scores.
· Virtual Goods Purchases – which virtual goods are most popular.
· Cross Game Usage – which games are most popular
· Conversions to Premium – who is converting from the free version to the premium game.
Among those using the system are Portable Zoo, a development studio behind Letter Bug.
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