Motally makes mobile analytics breakthrough

Gives publishers chance to use the Motally export API to integrate directly into existing systems.

Motally claims to be the only analytics firm to support analytics for apps on the iPhone, iPad, Android, and BlackBerry platforms as well as the mobile web, all in one interface.

Its export and import APIs address the needs of clients who wish to upload bulk data directly to Motally for processing.  This is especially useful for platform providers who want to send large quantities of data for analysis on behalf of their user base. 

The import API can also be used by developers to send data to Motally for processing from non-natively supported platforms – effectively increasing coverage to a broader range of development platforms.

“We are seeing a strong demand for this kind of capability and are pleased to bring this functionality to the forefront, as part of Motally's premium feature set,” says Duc Haba, CTO of Motally, “In particular, enterprise customers interested in integrating with Omniture or other internal systems can now import their mobile data directly into those systems.”