EA Mobile reaps the rewards of cutting the prices of some of its iPhone games.
Once upon a time, mobile games marketing meant cosying up to the operators. Now - on iPhone at least - it means developing a finely honed sense of when and by how much to drop the price of your game for maximum effect.
EA Mobile has clearly been learning the lessons of iPhone's App Store. Research from PocketGamer.biz shows how last week, three of its big games vaulted up the App Store chart after having their prices cut by $2.
Wolfenstein RPG rose 33 places to 15th spot in the chart, The Sims 3 climbed 23 places to 33rd, and Need For Speed Underground rocketed 30 places to 37th.
The issue for publishers like EA is whether what comes down must then go up at some point - and what happens when it does. The same research finds that id Software's Doom Resurrection fell from 8th to 45th place when a time-limited $2.99 deal reverted to its original price of $6.99.
The average price of a Top 100 game is currently $2.69 in the US App Store, claims the report.
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