Ben Williams, of rich media platform maker Sprout, puts rich media into the context of centuries of advertising.
Monetising Mobile took placr yesterday and entertainment over 100 execs to central London with presos and a panel session all about rich media mobile advertising.
On the agenda were metrics, video, 3D, AR, social media, animations and more – and an examination of how they can improve engagement and ROI.
The keynote was an overview of the evolution of advertising (from the Egyptians no less) and a look at the factors behind the emergence of rich media.
The talk was made by Ben Williams, of rich media platform maker Sprout. And here it is: