General manager of mobile David Gibbs isn't yet convinced.
The iPad has been getting media companies hot under the collar, but Sky isn't betting the house on Apple's tablet just yet.
"A game-changer? No, not for us," said Sky's general manager of mobile David Gibbs, talking during a panel session at ME's Monetising Mobile event.
"It's a coffee-table device, you go home and pick it up. For a media or entertainment company it's very interesting. But at the moment it's an interesting niche."
Gibbs went on to say he's being asked a lot about Sky's strategy for the iPad at the moment, but is concerned that this risks jumping too far ahead.
"There's a lot more we can do on the smaller device," he said.
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"It's an expensive kind of toy isn't it. 3G - you're asking people to spend another £25 a month on top of their broadband and mobile bill? It's a big ask."
However, he added that "I might be completely wrong!"
Sky's caution is understandable: it's doing very well from its mobile TV services. Gibbs told the audience that the broadcaster currently has more than 250,000 people paying a monthly subscription for its mobile TV service.
