CEO Jascha Samadi tells all.
How can developers of mobile apps make money by recommending content to their users? That's what German company Apprupt does.
CEO Jascha Samadi gave a presentation at ME's Monetising Mobile conference in London tonight explaining how it all works.
"We allow customers to open up their own white-label customised app shops, and start selling and recommending apps to their users," he said.
It's worked with Men's Health, T-Mobile and the Financial Times in Germany on this, producing iPhone-friendly sites and native apps that curate collections of apps - financial and business apps for the FT.
People tap to download an app, and are then taken to the main App Store, with Apprupt's customer (the FT etc) getting an affiliate referral fee.
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The company also has something called Contvertising, which is all about mobile sites integrating app recommendations into their editorial content.
He showed the example of the German FT, which is recommending apps at the bottom of its articles, using Apprupt's tech, and taking more affiliate fees from resulting downloads.
"It's about embedding it into the content of the publishers," said Samadi. He cited user reviews on the German App Store, where the FT's app has won praise for including these recommendations.
