InMobi encourages advertisers and content providers against being blinkered by the iPhone
Mobile ad network InMobi says Android and Symbian are the platforms mobile content providers and advertisers should be targeting in emerging markets.
Speaking at Monetising Mobile today the company's VP of global research and marketing James Lamberti said that current OS market shares on its network indicate Android is set to dominate in Asia, Middle East, Africa and Europe.
He added that Symbian will also be a key platform in emerging territories. All of which means the importance of iPhone for mobile ad revenue is going to be much less pronounced outside of the US and Europe.
InMobi is investing a great deal of time and effort into its metrics as it looks to indentify opportunities for itself and its partners.
In addition to quantative data regarding OS shares gleaned from its own ad network, the company is also conducting end-user surveys.
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Lamberti said: "As an ad network we're in a really good position compared to Google and Apple in that we're independent. And we started in India and grew up in Asia. That's rare for a Silicon Valley-backed company.
"This history has enabled us to solve a key problem, which was a limited consumer point of view."
