Mominis creates social gaming service

Android-based Playscape comprises 50 games, with experience points and virtual currency.

Israel-based MoMinis offers a mobile gaming platform, MoMinis Studio, that lets developers create multi-format versions of the same game in one build, and also then distribute these titles through specified channels.

Now, it's created PlayScape, which aggregates together 50 titles and allows users to take their bonus and experience points from one game to another, using them to advance between levels, purchase virtual items and progress throughout.

In developing the service, MoMinis analysed player behaviour patterns on the 200+ games developed with The MoMinis Studio in order to create an offering which would be engaging for mobile consumers using smartphones and tablets.

The firm says that in tests, MoMinis games achieved download to paying customer conversion rates between five to 12 per cent, and says that since uploading the games stand-alone to the Google Android Market on November 10th, it is generating on average 35,000 downloads a day.

Eyal Rabinovich, MoMinis VP Marketing and co-founder, said: "PlayScape is the product of three years of analysis of game playing usage patterns in order to create an intuitive, user-friendly game experience that would be as natural for my grandmother as it would be to a hardcore gamer.