Cross-platform specialist turns existing games into Android apps and takes them market at no cost.
Under the program, Israeli's MoMinis says it will create, publish and monetise the mobile version of a developer partner’s existing game. Revenues generated will be split between the two companies.
It has three strands. First, MoMinis will make the necessary adaptations to the original game in order to create a successful Android version.
Next, it will publish the game to its network of more than 25 million users worldwide.
Finally, it will use in-game analytics to monitor and track users’ behaviour for improved future results.
MoMinis has already applied the system to Pets Fun House—a PC game by Big Fish Studios—and generated more than 250,000 downloads in one week. Other partners include Arkadium, Awem Studio and Linksolutions.
To become MoMinis Collaboration Partner, developers must have a working version of a game, evidence of success on the existing platform and a game design document.
MoMinis plans to add 20 companies to the Collaboration Program by the end of 2012.
“Our goal has always been to make it easy to either create, publish or engage with games on any mobile device,” said Eyal Rabinovich, co-founder of MoMinis.
“The Collaboration Program epitomises this and complements our existing solutions for developers by using our ability to create and distribute content quickly. The result is more developers’ games on mobile and more people playing them.”