Irish operator selects GoSell to power ad service across its mobile web portals.
GoSell will give 3 Ireland the ability to manage, deliver and optimise campaigns that can be set to reach customers based on handset data, demographics, channels and time of day.
It allows for advertising feeds to be prioritised by CPM in order to achieve the highest fill rate possible and overall revenue.
For advertisers that don’t have a mobile presence, MoMac can build micro sites using its complementary publishing platform GoMedia.
Rob Langton, of 3 Ireland, said: "The GoSell ad serving solution gives us ultimate control over all campaigns being served on our portal as well as allowing us the flexibility to manage how and when they are served.”
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