Momac to manage O2 Active ringtones portal

Becomes sole provider and offers 40,000 items for download.

Momac says its mvolve platform will update the service with a great look and feel for every type of handset and bring advanced features such as an easy search engine, personalisation and recommendation.

Specifically the deal delivers:

•    A total redesign of the store fronts, following today’s best practices for the mobile web
•    Implementation of Momac’s mvolve Interface Editor, for managing all the portal pages, and mvolve Content Manager for managing store categories and content feeds
•    Availability of all major and independent label ringtones, with more than 40,000 items for download
•    Central analytics solution, to provide a real-time tracking of sales, device trend and third party splits
•    Cloud-hosted rendering engine to provided every customers with a unique and optimised version of the portal based on their own device type

Glyn Povah, head of content at Telefónica O2 UK, said, “Momac has been a partner of Telefónica O2 UK for over eight years now and we recently selected them to launch a new downloads site on our hugely successful O2 Active mobile internet portal.

"Customers love to personalise their phones and we wanted to offer them the best experience to do so. Momac launched the new site against tight timescales and we know that customers love the new download site on O2 Active”