MoMac integrates PayPal into Emap magazine WAP sites.
Emap will be using the PayPal funtionality to allow FHM and Heat readers to purchase subs to the mags from the respective MoMac/GoMedia powered WAP sites.MoMac will be offering the brands the same PayPal functionality, which enables a non-carrier billed click and buy experience for digital or physical goods.
Unlike SMS PayForIt WAP billing solutions, PayPal mobile plugs directly in to end-user’s bank accounts, allowing them to purchase literally anything.
Sham Careem, UK MD of MoMac said: "Mobile operators are opening up the mobile internet with flat rate data charging. It is inevitable that by removing this cost barrier, more and more users will become habituated to browsing and purchasing items over the mobile internet. More than this, it has created a fantastic m-commerce opportunity for companies that understand the value of the ‘shop in your pocket’."
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