MoMac has launched its GoSell mobile ad campaign management tool.
The GoSell platform has been developed to help publishers integrate and manage mobile banners and sponsored content within editorial and banded environments. It will be available as part of MoMac’s mobile publishing platform, GoMedia.MoMac helps media companies to ‘mobilise’ content and brands. Its GoMedia platform supports downloads, (streaming) video, user-generated content and portals.
Momac supported the launch of GoSell with research by agency Tickbox that showed the need for demographic targeting when running a mobile advertising campaign. For example, when on mobile sites, text-based advertising links are the most popular with 60 per cent of females compared to just 47 per cent of men. Picture or banner-based advertising was the second most popular option, favoured by 29 per cent overall and just under one in three in the 25 to 34 year old age range.
The research also found that different users favour different payment models. 47 per cent of 16 to 24 year olds prefer ad-funded content to viewing advertising. By contrast, the paid download method is much more popular with older mobile users as 55 per cent of those aged 45 and older opted to pay for content on demand.
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