Mobile film specialist to host second UGC competition during October showcase.
The new contest will replicate the format of the MOFILM U12 Cannes Lions competition, in which major brands invited amateur film makers to produce mobile movie shorts.
Entrants will create a 90 second advertisement based on a creative brief and upload it to the MOFILM website before the closing date. The competition is open to anyone over the age of 16.
There is $200,000 in prizes to be won and the winning advertisement will also be played prior to the MOFILM Gala at the Festival.
Andy Baker, CEO of MOFILM, said: "We are thrilled to be working with the London Film Festival and so many exciting brands to provide this global showcase for ordinary filmmakers and the MOFILM community.
"It's fantastic that London, one of the most prestigious international film festivals in the world, is supporting emerging talent in this way."
Article continues belowAdvertisement
The MOFILM competition opens today and closes October 5th. Brand winners will be announced on October 12 and the top three finalists selected on October 20th at the Festival.
The Times BFI 53rd London Film Festival takes place from October 14th to 29th.
