MoConDi’s MeYou viral content sales service has reached more than 800,000 registered users.
MeYou offers users rewards for purchases and recommendations, which can be redeemed for over 5,000 pieces of content via the Mocondi content management and delivery platform. The client allows users to browse through the catalogue and either purchase or recommend relevant content.Mocondi, an Italy-based publisher and aggregator of content, claims this viral marketing tool has sold millions of mobile content products and seen exponential growth in the user base and the traffic generated through it. The service has been live with 3 Italia for over a year.
Dr. David Bozward, exec VP of Retail Solutions at MoConDi, said. “MeYou is now a proven viral marketing tool for the mobile industry and has shown itself to be scalable over a period of time. With the new features being implemented, I foresee this being extended to cover many elements of mobile marketing and the content sales process,” said
In 3Q it will add gifting, opt-in newsletters, content of the day, more languages, support for more than 400 handset types and support for third party content management solutions.
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