That's a million gigabytes – or a quadrillion bytes.
Mobixell Networks specialises in optimising mobile traffics – especialy video – for a operators including Verizon, Vodafone, Bharti, Orange and Telefonica.
It says mobile broadband, smartphones and data plans have combined to push the demand for video to one petabyte a month, which is roughly equivalent to 350,000,000 minutes of YouTube videos.
It adds that the demand will reach five petabytes by year end.
Mobixell says its tech can reduce the video traffic on an operator network by up to 40 per cent by implementing a set of device-aware, network-aware and behavioural-aware techniques.
These techniques take account of devices limitations, as well as through network-aware techniques such as analysis of user’s behaviour to predict where best to allocate resources.
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Through this, it estimates it can reduce the volume of data required to deliver video traffic across the networks by around 350 terabytes a month.
Noam Green, associate VP of corporate marketing at Mobixell believes mobile video traffic could reach more than 70 per cent of all mobile traffic, with the advancement of 3D and hi-def and a broader general acceptance among mobile users.
He said: "Every operator, large and small, should be exploring creative ways to reduce that volume of traffic, as part of a wider traffic optimisation strategy in 2011.”
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