Ad-It platform to offer rich media advertising beyond banners, says Israeli company.
Mobixell says its new Ad-It technology will enable operators to offer brands interactive cross-channel campaigns encompassing messaging, on and off-portal WAP browsing, in-game, idle screen and video streaming.It's core components are a Real-time Ad Delivery Engine, Smart Injectors and a Campaign and Inventory Manager, with specific executions to enable the delivery of ads appropriate for different handsets or network types (GPRS, 3G, HSDPA, etc).
Avichai Levy, senior VP marketing of Mobixell, said: "[In terms of advertising] the operators currently hold all the trump cards - they own the relationships and the infrastructure - but they also have more to lose if they get it wrong. We can help them harness the power and individual nature of the mobile device in a variety of ways by using, ad-funded content, viral marketing and cross-channel, interactive campaigns to engage, entertain and builds the user’s active participation."
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