Mobix and Wmode form alliance

Mobix Interactive and Wmode have formed a global partnership, and already bagged Orange Switzerland and Unicel.

In Europe, Orange Switzerland has hired the partners to manage its entire content catalogue. Responsibilities include sourcing, consolidating and testing the game, videos, images, ringtones and full tracks. Content will be accessible through the Orange World web and WAP portals as well as by SMS.

In North America, Wmode and Mobix will perform a similar service for regional GSM operator Unicel.

The Adrenalin-powered storefront, managed by ClearMode, gives operators control over advertising, pricing, editorial, reporting and quality control irrespective of the number of content partners or volume of content.

Damian Mulcock, CEO of Mobix, said: “These two deals validate the compelling solution that the integration of the Adrenalin platform and ClearMode service offers to operators.”