German content specialist bags East European rights to Snoopy, Charlie Brown, Linus et al.
mobivention signed a distribution agreement with United Media for the brand, and will produce wallpaper, themes, Flash Lite wallpaper, MMS Cards and java games. The agreement covers Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Poland, Romania, Slovak Republic and Slovenia."The Peanuts brand is truly inter-generational with broad appeal among all age groups. I am pleased to announce the expansion of our brand portfolio with these characters and to delight fans throughout Central and Eastern Europe with them,” said Dr. Hubert Weid, CEO of mobivention.
Charles M. Schulz's Peanuts appears in over 2,600 newspapers around the world and reaches 335 million readers in 21 languages
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