Adds a new layer of personalisation to the Belgian operator's deck.
Momac's cloud-based mvolve management system integrates Movistar's CRM system, making the user experience much more personal by tailoring the portal based on the user's interests and previous browsing history.
It says that, because of this, Mobistar can transform customer data into a marketable asset and increase content and data revenues.
In this instance, Momac is managing the entire portal, including all games, full-track and ringtone storefronts.
Consequently, Mobistar reduced the number of service and content providers from 15 to one, with significant resources and cost savings.
“The managed service results in a cutting-edge portal with much more flexibility, easily upgraded, with direct impact on sales and customer satisfaction,” says Benoit Berthelot, Mobistar’s portal product manager.
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mvolve is a 'dashboard' that give customers control over their mobile assets and supports HTML5, rich-media styling, social media integration, content device adaptation and customised front-ends and user interfaces.
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