PR4apps to launch and promote app downloads.
The spin-off is an extension of the US-based Mobility PR operation, which is pretty well-known to most in the content business.
PR4apps will therefore address the discovery issue around apps, and attempt to help developers and publishers get their products noticed.
Melissa Burns, principal at Mobility PR, said: “The need for developers to quickly get their apps in front of the right audience is crucial to their apps’ success.
"Mobility PR has perfected the art of the mobile app launch and created a PR practice dedicated to driving the success of new applications, even on a bootstrapped budget.
"We hope this new practice will allow all levels of mobile app developers to take advantage of the PR muscle our team packs into a client launch program.”
Its areas of focus will be:
· Application launch strategy
· Message development
· Material creation
· Beta testing
· Social media
· Viral marketing
· Media relations
· App reviews
· Awards
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