'Fundamental terms have been agreed' according to an ASX statement
Australian content specialist MobileActive and the UK's 4th Screen Advertising are close to signing off a new joint venture project, according to a statement released to the Australian Securities Exchange today.
The short statement says the two companies are in the "final stage of negotiations... Fundamental terms have been agreed and the parties are confident of signing formal agreements shortly."
It's the latest in a series of tie-ups between Mobile Active and the Mobile Interactive Group (MIG), which owns 4th Screen Advertising.
The two companies inked an initial technology licensing agreement in May for Australia and New Zealand, which was extended in August when MobileActive licensed MIG's Kilrush mobile web and app publishing platform.
Earlier this month the Australian company said its RingRing Studios division had surpassed 750,000 mobile app downloads globally, having passed the 500,000 milestone in April.
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