Market all about downloads and streaming rather than video calling. ABI Research says video services revenue will only amount
ABI Research says video services revenue will only amount to about $121 million this year, but is set to accelerate.
Consumers' appetite for mobile infotainment, fueled by 3G networks, is driving the market. And this will pick up as operators move to 4G.
However, it cites the global recession and immature business models as factors that might hold back the market.
ABI also advised operators to develop premium services. It said: "MNOs mustn't settle for the role of undifferentiated mobile ISPs that manage ‘dumb pipes.
"They should provide a variety of mobile video services and leverage strategic ecosystems until they upgrade their networks to provide quality video services. Partnering with device OEMs and software solution providers will help to optimize mobile devices.
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"This will contribute to an already significant investment, but the rewards will be great."
