Spending on mobile broadcast TV could exceed $6.6 billion by 2012, says Juniper Research.
Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to less than 12 million now. The report says technological and regulatory hurdles could hold progress pack.The report also stresses the need for regulators to make optimal UHF spectrum available as soon as is practicably possible, and for vendors to ensure that broadcast TV chipsets are rapidly introduced into a wide range of mass market handsets to facilitate adoption.
The US will be the largest single market for mobile broadcast TV services in 2012, followed by Japan and Italy. Streamed TV packages will gradually evolve to complement mobile broadcast TV, functioning as an outlet for the ‘long tail’ of minority viewing TV channels, noted the research firm.
Advertising will contribute an increasing proportion to overall mobile TV revenues, but in most cases will provide a supplementary revenue stream, with most services relying on both subscriptions and pay-per-view for the majority of revenues.
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