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Mobile tickets to hit 23bn worldwide in 2016

Zen Terrelonge
Mobile tickets to hit 23bn worldwide in 2016

Up from 4bn in 2011.

Juniper claims the rise of mobile ticketing will be driven as mobile users see the benefits of storing tickets on their devices for travel and events. This will also be powered further as the platform works as an extension of mobile wallets.

Results show that mobile tickets save facilities from paying out for extra staff and properties, while requiring minimal expense.

However, ticketing apps need to be easy to use and secure in order to gain the trust of users, while just one bad experience can deter consumers.

David Snow, report author, said: "Mobile ticketing together with mobile payments are the front running applications in the mobile commerce market today.

"Mobile ticketing may be the first mobile commerce application that will be adopted at a mass market level, so it’s important that users receive a first class experience; that is the major challenge for all players in the mobile ticketing ecosystem.”

Additionally, one in eight Western European mobile users will use their phone as a contactless m-ticket by 2016, while NFC mobile tickets will represent over half of all mobile ticketing revenues.

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Tags: juniper , juniper research , mobile ticketing , mobile tickets , Market Data

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