Adfonic stats show clicks four times higher on December 12th than December 1st.
Real-time clicks measured over the Christmas period by the ad network suggest that mobile is driving a shift in the way that consumers browse for gifts and hunt for sale bargains.
December 12th, the peak second Sunday of December, was identified by eBay as the peak online browsing day – and it seems to have driven a similar spike in mobile as smartphone users researched product information and bargains.
Adfonic’s figures show click volumes began to build again from the 21st before reaching an overall peak Boxing Day, which saw a further 26 per cent increase over 'Mobile Sunday'.
Christmas Day itself was the second biggest day in December for mobile clicks across the Adfonic marketplace.
Victor Malachard, CEO at Adfonic: “In addition to armchair shopping, as savvy bargain hunters use their mobiles to research product information and find the best prices as they shop, we’re starting to see the extent to which mobile is shaping overall consumer purchase decisions.
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"As the wealth of information constantly available to consumers via their smartphone devices grows, mobile is proving to be a key component in driving commerce both on mobile sites and apps as well as on the high street.”
Hour-by-hour, Adfonic’s real-time reporting shows between 9-10pm on Boxing Day as the hour of most activity.
