Mobile Streams has posted sales up 25 per cent in H1 2006.
Earnings before tax, amortisation of goodwill and depreciation ‘showed an improvement’ compared with the prior year loss of £0.3m. The company believes it can hit yearly targets after despite what it concedes are ‘very challenging’ market conditions in a trading statement. Cash balances stood at £2.5m, down from more than £4m at the start of the year.
Meanwhile the company has expanded the functions of its flagship web site, Ringtones.com, with the introduction of new retailing capabilities. These include optimisation with mobile and web pay per click search engines to continuously achieve the top bid positions, and thus maximise visitor numbers, with the lowest bid price.
Simon Buckingham, CEO of Mobile Stream, said: “To take mobile content sales to the next level, it is crucial to make the user experience more intuitive and ensure the content is always fresh and relevant to each consumer. The new Ringtones.com is an example of this next wave of intelligent mobile content merchandising and retailing. Each visitor automatically gets their own personalised store.”
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