The distribution solution formerly known as Vuesia is reborn as MultiMobi, with new bells and whistles.
Mobile Streams is marking the rebrand with an upgrade that includes its new Intelligent Purchase technology.
The company says the changes will benefit customers across its direct-to-consumer portals, including ringtones.com.
Mobile Streams says Intelligent Purchase enables it to identify each customer as they enter a site and ensure that they are being served content based on their previous browsing and purchase habits.
Mobile Streams CEO Simon Buckingham said: “Our MultiMobi platform is at the cutting edge of mobile content retailing and we are committed to making improvements that will be of direct benefit to our customers."
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