Content provider appoints Circuit City exec as its new brand marketing manager.
Chrystal Pope has joined Mobile Streams’ Mobile Internet team, which manages the company's direct to consumer content services in the US.
Pope joins Mobile Streams from Circuit City Stores, where she was Senior Analyst for Online Marketing.
She will be responsible for helping to implement and manage the strategy for the company’s mobile internet stores as well as driving content, marketing and analytics.
Additionally, Pope will take a global role in driving the marketing of iPhone applications.
Mobile Streams' North America VP Brian Patterson said: “It is an exciting time for our US consumer business having already launched our flagship brand Ringtones.com this year. We welcome Chrystal to our team and look forward to her assistance in maximizing and fulfilling the potential of all our mobile internet services and applications in the US market."
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