3 UK is using Mobile Streams' Vuesia platform to power its revamped comedy offering.
The comedy line-up is drawn from a number of content partners and encompasses audio and video from the likes of Peter Kay, Ricky Gervais, Wallace & Gromit, Family Guy and Father Ted.3 says the Mobile Streams platform will enable it to use a more retail-centric approach to how it promotes and sells comedy product.
Mobile Streams' EVP Europe, Martyn McGoun, said: "A number of mobile sites will contain clips a customer may be tempted to buy; it is just a question of the customer being able to find it quickly and easily. Vuesia helps make this happen by doing the heavy lifting associated with content selection and presenting a personal experience."
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