Formulate major D2C push into Italy, Spain and Brazil.
As part of the deal, Mobile Streams will supply content from its catalogue of 270,000 items. These include original content and licensed product such as Dilbert, Hellboy, Happy Tree Friends and Mr Bean.
Neomobile will distribute it via its SMS, WAP and mobile internet channels, via consumer facing brands like Dindo.
“We look forward to working with Neomobile to distribute our content to new subscribers in Italy, Spain and Brazil. We will be forging more partnerships in 2010 as we strive to build the best distribution network for our content partners”, commented: Arnd Aschentrup, COO at Mobile Streams.
Gianluca D’Agostino, CEO of Neomobile, said: “We have proven expertise in developing and marketing successful mobile services for consumers. Thanks to this expertise and to our increasing presence throughout Europe, Asia and Latin America, we look forward to continue building our success by attracting content and service partners such as Mobile Streams.”
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